Serums 101

Serums are having a moment. To get the skinny, we reached out to experts to get their take on the benefits, differences, and the right products to try.

The Basics

Layering has become increasingly prevalent. By using a serum, people are able to intensify the strength of their regimen or round out the ingredients they are applying to their skin to provide a more comprehensive approach to anti-aging and hydration. Serums are usually formulated with a higher concentration of active ingredients so that a few drops are sufficient to cover the entire face. The texture is usually lighter than a moisturizer, which allows for it to be used as a stand-alone product for someone with oilier skin, or used under a moisturizer for someone with normal to dry skin.

The Application

We suggest using a serum day and night before applying your moisturizer. Serums are highly concentrated, provide immediate and long term results as well as boost and support the natural functions in the skin. Moisturizers help rebuild skin’s protective barrier and feature anti-aging technologies to target specific concerns. Apply the serum with one or two fingers (so as to avoid wasting the serum on your hands) and massage thoroughly into the skin.

The Options

The Keelyn Grace Anti-aging Moisturizer refreshes and rejuvenates skin to help you look and feel your youngest. Our cream is formulated to attack wrinkles, crow's feet, fine lines and sagging skin using five powerful ingredients. Matrixyl helps your skin to produce more collagen to stay plump and more youthful, Green Tea Extract reduces the appearance of wrinkles and sagging, and Hyaluronic Acid improves skin hydration. We combine those with the natural powers of vitamin C and E which improve elasticity and defend against harmful UV rays. Apply the cream twice daily for best results. Rub into the skin around your face, neck and décolleté until it absorbs. The light-weight, refreshing cream will keep your skin youthful and hydrated.

Our Brightening Eye Gel with Plant Stem Cells brightens and rejuvenates tired looking skin around the eyes. Our gel dramatically lightens dark circles and bags, reduces puffiness under the eyes and lids as well as reduces fine lines, crow's feet and laugh lines using six powerful ingredients. Stem Cell Technology improves the life of the core of your cells, protecting the longevity of skin cells, Eyebright Extract naturally reduces puffiness and dark circles and Eyeseryl combats under eye puffiness and bags. We combine those with natural ingredients like cucumber, aloe vera juice and Vitamins C and E to produce an eye gel that women around the world are raving about. Apply the gel twice a day for more youthful, radiant skin. Use it after your morning and nightly face cleanse. Just pat the gel on the skin around your eyes until it is fully absorbed. The light-weight, gel will keep your skin refreshed and hydrated.

Finally, our Hyaluronic Acid Serum with Vitamin C naturally moisturizes and regenerates your skin, reduces wrinkles and fine lines while helping to repair the effects of aging and the environment on your skin using five proven ingredients. Hyaluronic Acid binds to moisture and can hold up to 1,000 times its weight in water, moisturizing and plumping. It helps your skin repair and regenerate after suffering from dryness, environmental stresses, or irritation. MSM softens the skin and makes it smoother, plumper, more hydrated and "flexible" and diminishes age spots, acne scars, and sun damage. We combine those with the natural powers of vitamins C, E and A to condition and improve skin elasticity and plumpness and to defend against the damaging effects of the environment on your skin. Apply the serum twice daily to your face and neck after cleansing.